Sponsorship Rate Calculator

Formula

• base fee = (average reach ÷ 1,000) × sponsorship CPM
• uplifts = base × (exclusivity % + usage rights %)
• extras = base × 25% × number of extra deliverables
• total = base + uplifts + extras

Methodology

Brands buy attention, and the unit they buy it in is CPM. Starting from your realistic average reach — not your best-ever video — keeps the number credible when a media buyer checks it.

The uplifts price what the brand is asking for beyond the post itself. Category exclusivity blocks you from competitors for a period; usage rights let them run your content as their own advertising, which is often worth more to them than the original placement.

Open at the total, expect to negotiate, and know your floor before the call. Sponsorship pricing is a negotiation, so the number here is your opening ask rather than a fixed price.

Example calculation

1. A creator averages 80,000 views per video and uses a $25 sponsorship CPM: base fee 80 × $25 = $2,000.
2. Category exclusivity at 15% adds $300.
3. Paid usage rights at 30% adds $600.
4. One extra deliverable adds 25% of base, $500 — total ask $3,400, with a floor around $2,720.

Frequently asked questions