TikTok Earnings Calculator

Formula

• rewards income = (views ÷ 1,000) × Creator Rewards RPM
• brand income = deals per month × average fee
• total = rewards + brand income + gifts
• per post = total ÷ posts published

Methodology

TikTok's Creator Rewards Program pays only for videos over one minute that meet originality and qualified-view rules, at a rate most creators observe between $0.40 and $1.00 per thousand qualified views. Short clips and non-qualifying views pay nothing.

Because the platform rate is low relative to reach, brand partnerships usually dominate a serious TikTok creator's income. This calculator adds all three streams so the total reflects how the account actually earns.

Every figure here is an estimate. Real earnings move with your niche, audience country, season, advertiser demand and how a platform is paying that month, so treat the result as a planning range rather than a promise.

Example calculation

1. An account gets 2,000,000 views a month at a $0.50 rewards RPM: (2,000,000 ÷ 1,000) × $0.50 = $1,000.
2. One brand deal at $800 adds $800.
3. Live gifts add $150.
4. Total: $1,950 a month across 20 posts, about $97.50 per post.

Frequently asked questions