YouTube RPM Calculator
RPM is what you actually earn per thousand views across every revenue source. Enter your earnings and views to see it, then project forward.
Inputs
Result
$2.42
RPM (revenue per 1,000 views)
$1,210 across 500,000 views is an RPM of $2.42. At the same rate, 1,000,000 views would earn about $2,420.
- RPM
- $2.42
- Earnings per view
- $0.0024
- Projected earnings
- $2,420
- Views for $1,000
- 413,223
- Views for $10,000
- 4,132,231
Formula
- RPM = (total earnings ÷ total views) × 1,000
- projected earnings = (RPM × projected views) ÷ 1,000
- views needed for a target = (target ÷ RPM) × 1,000
Methodology
RPM is measured after YouTube's revenue share and across all views, monetised or not. That makes it the single most useful planning number a creator has: multiply RPM by thousands of views and you have your income.
RPM in YouTube Studio includes ads, Premium watch time, memberships, Super Chat and Super Thanks. If you enter only ad earnings you will get an ad-only RPM, which is lower.
Every figure here is an estimate. Real earnings move with your niche, audience country, season, advertiser demand and how a platform is paying that month, so treat the result as a planning range rather than a promise.
Example calculation
- A channel earned $1,210 from 500,000 views last month.
- RPM: ($1,210 ÷ 500,000) × 1,000 = $2.42.
- At the same RPM, a million views would earn about $2,420.
- To reach $10,000 a month the channel needs roughly 4.13 million views.
Frequently asked questions
What is the difference between RPM and CPM?
CPM is what advertisers pay per 1,000 monetised impressions before YouTube's cut. RPM is what lands in your account per 1,000 total views after the cut and after unmonetised views. RPM is always the smaller number.
What is a good YouTube RPM?
$1-$3 is common for broad entertainment, $3-$8 for tech and education, and $10 or more for finance, B2B and legal content with a US or UK audience.
Why did my RPM drop in January?
Advertiser budgets reset after the Q4 holiday rush, so CPMs typically fall 20-40% in January and recover through the year. It is seasonal, not a channel problem.
Can I raise my RPM?
Yes — longer videos allow mid-roll ads, an audience in high-CPM countries pays more, and shifting content toward commercial topics attracts higher-bidding advertisers.
Does RPM include sponsorships?
No. YouTube only reports what it pays you. Off-platform income like brand deals and affiliate revenue has to be tracked separately.
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